Client Relationship Summary
Clarity Financial Planners, LLC (“Clarity”) is registered with the Securities and Exchange Commission as an investment advisor. Investment advisory services and fees differ from those of a broker-dealer, and it is important for you to understand the differences. Free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about the differences between investment advisors and broker-dealers, as well as basic tutorials on investing.
What Investment Services And Advice Can You Provide Me?
- Clarity is a fiduciary and offers Comprehensive Financial Planning and Portfolio Management services.
- As part of our standard account management services, we will discuss your goals with you and help design a strategy to achieve them. We regularly monitor your portfolio and meet with you at least annually to address any changes in your financial situation and review any recommended changes to your portfolio, if appropriate.
- We require you to allow us to buy and sell investments in your account(s) without asking you in advance (a “discretionary relationship”). You may contact us to impose reasonable restrictions on the management of your account(s).We do not sell proprietary investment products. We generally seek to manage client accounts using an array of investments, which may include domestic and international Exchange-Traded Funds (ETFs), mutual funds, and fixed-income securities.
- We charge a minimum annual fee of $24,000 to open and maintain an advisory account(s).
For additional information, please see Items 4 and 7 of our Form ADV, Part 2A Brochure.
Ask Your Clarity Financial Advisor
- Given my financial situation, should I choose an investment advisory service? Why or why not?
- How will you choose investments to recommend to me?
- What is your relevant experience, including your licenses, education, and other qualifications?
- What do these qualifications mean?
What Fees Will I Pay?
- We generally charge an asset-based fee (a percentage of the assets in your account(s)) and typically bill on a quarterly basis in advance.
- The more assets you have under our management, the more you will pay in fees, so we may have an incentive to encourage you to increase your assets under our management. For example, if deemed appropriate and in the best interest of the client, we may recommend that clients withdraw assets from an employer’s retirement plan (or other qualified account) and roll the assets over to an individual retirement account (an “IRA”) that we manage. This presents a potential conflict of interest because it may increase the amount of assets under our management and subject to our billing.
- Clients may also expect to pay the following fees to third parties (not Clarity): a) brokerage fees for securities transactions; b) fees charged by ETFs, mutual funds, and any other investment companies in which they invest. We do not receive any portion of these fees.
Ask Your Clarity Financial Advisor
- Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?
What are your legal obligations to me when acting as my investment advisor? How else does your firm make money and what conflicts of interest do you have?
- When we act as your investment advisor, we must act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means:
- Certain custodians make services and technology available to us at no cost, including consulting, access to research, and attendance to conferences on practice management. These services may give Clarity an incentive to recommend that clients open or maintain accounts with these custodians.
For additional information, please see Items 10, 11, and 12 of our Form ADV, Part 2A Brochure.
Ask Your Clarity Financial Advisor
- How might your conflicts of interest affect me, and how will you address them?
How do your financial professionals make money?
- Advisors are either owners or employees of Clarity. Employees are paid a salary and may receive additional compensation based on a variety of factors. Owners are paid from firm profits (derived from advisory fees less expenses). Generally, compensation is related to the amount of client assets served by our professionals. This presents a potential conflict of interest in that our professionals are incentivized to encourage you to increase the amount of assets in your account(s) managed by us or to otherwise transition accounts/assets to our management.
Do you or your financial professionals have legal or disciplinary history?
- No disciplinary history to report. Visit Investor.gov/CRS for a free and simple search tool to research us and our financial professionals.
Ask Your Clarity Financial Advisor
- As a financial professional do you have any disciplinary history? For what type of conduct?
Additional Information
- For additional information about our investment advisory services or to request a copy of our latest Client Relationship Summary, please visit our website at clarityfinancialplanners.com or call us at 314-548-2260.
Ask Your Clarity Financial Advisor
- Who is my primary contact person? Is he or she a representative of an investment advisor or a broker-dealer? Who can I talk to if I have
concerns about how this person is treating me?