Client Relationship Summary
Clarity Financial Planners, LLC is registered with the Securities and Exchange Commission as an investment advisor and we provide investment advisory services rather than brokerage services. Investment advisory services and brokerage services and fees differ and it is important for the retail investor to understand the differences. This document gives you a summary of the types of services we provide and how you pay. Please ask us for more information. Free and simple tools are available to research firms and financial professionals at www.Investor.gov/CRS which also provides educational materials about broker-dealers, investment advisors, and investing.
What Investment Services And Advice Can You Provide Me?
Description of Services: We provide Comprehensive Financial Planning and Portfolio Management Services to retail investors.
Monitoring: As a part of our standard services, we monitor your investment account at least annually or when an event triggers a review.
Investment Authority: We buy and sell investments in your account without asking you in advance, this is called “discretionary authority”. We may give you advice and you decide what investments to buy and sell, this is called “non-discretionary authority”. We offer both discretionary and non-discretionary authority accounts.
Limited Investment Offerings: Our investment advice is not limited to a particular type of security. We provide advice on stocks, bonds, certificates of deposit, municipal securities, mutual funds and options in securities.
Account Minimums and other requirements: We charge a minimum fee of $24,000 to open and maintain an advisory account.
Additional Information: Our firm initially applied for registration with the SEC in March of 2024. The principal owner of the firm is Shannon F. Moenkhaus, Chief Compliance Officer (CCO). We offer investment advisory services to Individuals, high-net-worth individuals, and businesses.
Ask us for our Form ADV Part 2A Brochure for complete details about our services and fees.
Additional questions for a retail investor to ask a financial professional and start a conversation about relationships and services:
- Given my financial situation, should I choose an investment advisory service? Why or why not
- How will you choose investments to recommend to me?
- What is your relevant experience, including your licenses, education, and other qualifications? What do these qualifications mean?
What Fees Will I Pay?
- Description of Principal Fees and Costs: You will pay an on-going negotiable asset-based fee of .40% to 1.00% at the beginning of each quarter in advance for our services, based on the value of the cash and investments in your advisory account. The more assets there are in your advisory account, the more you will pay in fees, and the firm may therefore have an incentive to encourage you to increase the assets in your account.
- Description of Other Fees and Costs: You are responsible for all custodial and securities broker-deal execution fees charged by the custodian and executing broker-dealer. Our asset-based fee is separate and distinct from the custodian and broker-dealer execution fees. Some investments (such as mutual funds) impose additional fees that will reduce the value of your investment over time.
Additional Information: You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. Refer to our Form ADV Part 2A Brochure, item 5 A., B., C., D. for more detailed information about our fees.
What Fees Will I Pay?
- We generally charge an asset-based fee (a percentage of the assets in your account(s)) and typically bill on a quarterly basis in advance.
- The more assets you have under our management, the more you will pay in fees, so we may have an incentive to encourage you to increase your assets under our management. For example, if deemed appropriate and in the best interest of the client, we may recommend that clients withdraw assets from an employer’s retirement plan (or other qualified account) and roll the assets over to an individual retirement account (an “IRA”) that we manage. This presents a potential conflict of interest because it may increase the amount of assets under our management and subject to our billing.
- Clients may also expect to pay the following fees to third parties (not Clarity): a) brokerage fees for securities transactions; b) fees charged by ETFs, mutual funds, and any other investment companies in which they invest. We do not receive any portion of these fees.
Ask Your Clarity Financial Advisor
Help me understand how these fees and costs might affect my investments. If I give you $1,000,000 to invest, how much will go to fees and costs, and how much will be invested for me?
What are your legal obligations to me when acting as my investment advisor? How else does your firm make money and what conflicts of interest do you have?
- When we act as your investment advisor, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means.
- Examples of Ways We Make Money and Conflicts of Interest: The more assets there are in your advisory account, the more you will pay in fees, and the firm may therefore have an incentive to encourage you to increase the assets in your account.
Ask Your Clarity Financial Advisor
How might your conflicts of interest affect me, and how will you address them?
Additional Information: Other than what has been stated above concerning insurance-licensed individuals, we do not have any relationships or arrangements with any other entity.
How Do Financial Professionals Make Money?
We are paid by the asset-based fee that is charged to your investment account. The more assets you have in your advisory account, including cash, the more you will pay us. We therefore have an incentive to increase the assets in your account in order to increase our fees.
Do you or your financial professionals have legal or disciplinary history?
No disciplinary history to report. Free and simple search tools are available to retail investors who visit Investor.gov/CRS for a free and simple nsearch tool to research us and our financial professionals.
Ask Your Clarity Financial Advisor:
As a financial professional do you have any disciplinary history? For what type of conduct?
Additional Information
Contact Shannon F. Moenkhaus, Chief Compliance Officer (CCO) Phone: (314)548-2260 for additional information and an up to date copy of the client relationship summary; or visit our website at: www.clarityfinancialplanners.com.
Ask Your Clarity Financial Advisor:
- Who is my primary contact person?
- Is he or she a representative of an investment advisor or a broker-dealer?
- Who can I talk to if I have concerns about how this person is treating me?
ADV Part 3, Form CRS – Page 1 of 2 Clarity Financial Planners, LLC